Monday 16 January 2012

It's getting hot out there

Finally the sun is back out in Melbourne and recently I’ve found the best way to cool down is with a slurpee.


Coke and Raspberry a long standing fav of kiwi kids like me
I'm a recent convert to slurpees, I love them.  I love that every time you go into a 7/11 (the home of the slurpee) there is a new flavour as well as the old faithfuls.  


I asked my local 7/11 guy what the ratio was of people who bought a single flavour vs. those who mix flavours, he took the question very seriously and thought it was a 75:25 ratio of mixed to single flavours.
"This is so easy I know exactly what I am doing"
On sunday I took my friends’ kids to our local 7/11 to see what they thought of the slurpee.
"Whoops! Came out a little faster than I expected"
Arturo loves a slurpee and knew exactly what he wanted.
"I like the biggest size because it keeps you slurping for longer"

I am not sure if Arturo had been a victim to direct marketing to kids with that comment! As for Charlie...he wasn't so sure.
In the end Charlie opted for a paddle pop instead.
Charlie found the whole thing too much to take in…fizzy drink and ice-block in the same cup…....too confusing!


In case you haven’t seen the advertising (and this is not a plug) they have recently had a promo, “12 Flavours in 12 weeks”, what a way to get repeat purchases! Tricks you into wanting to try them all...although I am a perfect consumer.


January sees the launch of lemon, lime and bitters - very smart.  Why not get parents drinking a more mature flavour…good ploy if you ask me, at least you look like a grown up drinking a lemon, lime and bitters slurpee  Vs’ a raspberry and coke.
Crazily enough kids seem to be getting more mature tastes as well.  Apparently the lemon, lime and bitters flavour has been as popular with children as with adults…. so popular, in fact, that it has currently overtaken coke as the highest selling flavour.
What you need to know in a nut shell
1.   Cools you down on a hot day
2.  Feeling a little dehydrated or hung over? Move over the black doctor!  All you need is a slurpee.  It gives you the sugar and caffeine you need with a cooling and hydrating effect
3.   You can find them at all 7/11’s.  If you are making the pilgrimage across the river, a medium slurpee will keep you entertained the whole way down punt road…..even in traffic (tip for a novice slurpee indulger, don’t leave an inch of thawed slurpee in your cup holder in your car…eventually the syrup will soak through and create a sticky mess in your cup holder, I know from experience)
4.   It’s cheaper than a coke and unless your slurp it superfast, doesn’t give you brain freeze
5.   12 Flavours in 12 weeks….genius, now a new flavour every month… keep an eye out on buses and bus stops around town so you can see what is coming next
One very cool mother and 2 even cooler kids on a hot melbourne day
Want to know more…check out the  slurpee website

3 comments:

Geraldo said...

I'm a coke and raspberry man! Always very popular at the Mobil across the road from school, don't think we called them slurpee though? Maybe just all encompassing frozen coke...Nice pics!

Lee said...

Cant say I have ever had one but after reading your story I wanted to go out and try one....maybe tomorrow!

Damo said...

Rum and coke for me. Do they have that or do I have to supply my own rum?